Joe Woodford joins Pickering as International Sales & Partner Manager

Pickering Interfaces, the leading supplier of modular signal switching and simulation solutions for use in electronic test and verification, has announced the appointment of Joe Woodford, as International Sales and Partner Manager.

Mr. Woodford brings over 27 years of experience in the Test & Measurement (T&M) industry to this new role at Pickering. He previously held senior sales roles at National Instruments, most recently with Channel Partner account responsibilities within EMEIA. During his career with National Instruments, he managed field sales and engineering teams, served as Chairman of PACMAN, at CERN, and was an Industry Advisory Board member at Cardiff and Portsmouth Universities in the United Kingdom. He began his career as a design engineer and holds a BSc in Scientific Instruments from University West of England. 

Comments Keith Moore, CEO Pickering Interfaces: “Joe is an outstanding addition to our senior management team and brings a wealth of knowledge and experience in the T&M industry. We are more than excited to have him a part of Pickering. 

Woodford adds: “Pickering is recognized as a key provider in the T&M market, offering innovative, good quality and exceptionally reliable products to a broad customer base. The company has a reputation for delivering excellent levels of customer satisfaction, and I am delighted to have joined the team. I very much look forward to working with international sales offices and developing the company’s partner program.”